Beijing--Tongrentang Pharmacy

2013-1-16 11:03:00 From: cultural-china.com

BEIJING TONGRENTANG, founded in 1669, has a history of 340 years. Since the first year of the reign of Emperor Yongzheng in Qing Dynasty, Tongrentang has supplied medicines to the imperial families, serving eight emperors in the 188 years. The staff of Tongrentang has stuck to the motto of "Regardless how difficult it was to get quality medical materials, no matter how complicated it was to produce medicine, neither funds nor strenuous work was spared." They have also developed a strong sense of self-discipline with the saying of "Nobody may know what you have done, but the God is aware of your conscience." Using the best materials and unique traditional prescriptions, the company has produced high-quality Traditional Chinese Medicine (TCM).

Today, Tongrentang has blended the traditional techniques with modern science and technology, developing into a fairly large modern TCM pharmaceutical enterprise group that produces more than 800 products of 24 types of formulation and owns two listed companies and more than 500 drug stores at home and abroad.

As its overall strength is building up, Beijing Tongrentang is also speeding up its international operation. In the four consecutive years since 2002, the company has ranked first in foreign exchange earning among China's TCM companies. Its products are being sold to and well-received in more than 40 countries and regions. With the increase of exports and the growing demand for Tongrentang's products, the company established more than 10 joint ventures, solely invested companies and 20 pharmacies in Hong Kong, UK, Australia, Thailand, Malaysia, Indonesia, Canada, Macao, United States and Republic of Korea. The pharmacies overseas have inherited the good traditions of Tongrentang. By offering clinical service and retailing medicines, they stress both product sales and cultural communication. With diversified services and products, Tongrentang pharmacies are offering quality and efficient services to overseas patients and consumers, achieving remarkable business and social benefits.

To quicken the step of internationalization, Beijing Tongrentang TCM Co., Ltd. was set up in Hong Kong. It would develop more TCM and health products by making full use of the advantages in Hong Kong, adopting international standards in techniques, manufacturing and marketing. At the same time, it would also be responsible for Beijing Tongrentan's overseas marketing planning and development. With joint ventures, solely-invested companies, franchise operation, chain stores and other ways of cooperation, it would implement a diversified overseas development strategy.

Three hundred years of history fills the staff of Tongrentang with pride. Successful listings in Shanghai and Hong Kong, bold experiment with e-commerce and rapid establishment of hundreds of branches at home and abroad, steady implementation of strategy of building a health industry group etc have also revitalized the ancient but modern enterprise. Looking into the future, Beijing Tongrentang should spare no effort in combining the gist of traditional medicine with modern technology to make its due contributions to the rejuvenation of the TCM industry.

   

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